50 more ways to promote your book!

Yoz people, I previously wrote about some ways to promote your book. Well, guess what, I found this article which could help you level-up your game. Go on to read it!


50 Things Under $50 You can Do To Promote Your Book

by Penny Sansevieri

If your book marketing budget is tight (and even if it’s not) you
might want to consider some ideas that are powerful, and won’t cost
you as much as you think. Here are a few to consider!

1) Buy your domain name as soon as you have a title for your book. You can get domain names for as little as $8.95.

2) Head on over to Blogger.com or WordPress.com and start your very own blog (you can add it to your Web site later).

3) Set up an event at your neighborhood bookstore.

4) Write a few articles on your topic and submit them onto the
Internet for syndication.

5) Check out your competition online and see if you can do some networking.

6) Do some radio research and pitch yourself to at least five new stations this week.

7) Ready to get some business cards? Head on over to Vistaprint.com. The cards are free if you let them put their logo on the back.

8 ) Put together your marketing plan.

9) Plan a contest. Contests are a great way to promote your book.

10) Google some topic-related online groups to see if you can
network with them.

11) Send thank you notes to people who have been helpful to you.

12) Send your book out to at least ten book reviewers this week.

13) Do a quick Internet search for writers’ conferences or book
festivals in your area you can attend.

14) Create an email signature for every email you send; email
signatures are a great way to promote your book and message.

15) Put the contents of your Web site: book description, bio, q&a, interviews, on CD to have on hand when the media comes calling!

16) Submit your Web site to the top five directories: Google, MSN, Alexa, Yahoo, and DMOZ.

17) Write a great press release and submit it to free online press
release sites.

18) Write your bio, you’ll need it when you start pitching yourself to the media.

19) Schedule your first book signing.

20) Start your own email newsletter; it’s a great way to keep
readers, friends and family updated and informed on your success.

21) Go over to Yahoo Groups and join some online groups on your topic – it’s great Internet networking!

22) Develop a set of questions that book clubs can use for your
book, and post them on your Web site for handy downloads.

23) Add your book info or URL to your answering machine message.

24) Join Audio Acrobat ($20 a month) and begin recording audio products you can sell on your Web site.

25) See if you can get your friends to host a “book party” in their
home. You come in and discuss your book and voila, a captive

26) Find some catalogs you think your book would be perfect for and then submit your packet to them for consideration.

27) Go around to your local retailers and see if they’ll carry your book; even if it’s on consignment it might be worth it!

28) Add your book to Google Book Search.

29) Research some authors with similar subjects and then offer to exchange links with them.

30) Is your book good for the My Space market? My Space has
recently started doing book reviews.

31) Write a “So You’d Like To…” article for Amazon.com.

32) Ask friends and family to email five people they know and tell them about your book.

33) Leave your business card, bookmark, or book flyer wherever you go.

34) Are there any book fairs you could participate in? Look them up on the Net!

35) Pitch yourself to your local television stations.

36) Pitch yourself to your local print media.

37) Work on the Q&A for your press kit. You’ll need it when you
start booking media interviews!

38) Pitch Oprah. Go ahead, you know you want to.

39) Is the topic of your book in the news? Check your local paper, and write a letter to the editor to share your expertise (and promote your book!)

40) Stop by your local library and see if you can set up an event, they love local authors.

41) Do you want to get your book into your local library system? Try dropping off a copy to your main library; if they stock it chances are the other branches will too.

42) Go to Chase’s Calendar of Events (www.Chases.com) and find out how to create your own holiday!

43) Going on vacation? Use your away-from-home time to schedule a book event, or two.

44) If your book is appropriate, go to local schools to see if you
can do a reading.

45) Got a book that could be sold in bulk? Start with your local
companies first and see if they’re interested in buying some
promotional copies to give away at company events.

46) Don’t forget to add reviews to your Web site. Remember that what someone else has to say is one thousand times more effective than anything you could say!

47) Trying to meet the press? Search the Net for Press Clubs in
your area, they meet once a month and are a great place to meet the media.

48) Want a celebrity endorsement? Find celebs in your market with an interest in your topic and then for it. Remember all they can say is no.

49) Ready to get some magazine exposure? Why not pitch some
regional and national magazines with your topic or submit a
freelance article for reprint consideration.

50) Work on your next book. Sometimes the best way to sell your first book is by promoting your second.


Penny C. Sansevieri is a book marketing and media relations specialist who coaches authors on projects, manuscripts and marketing plans and instructs a variety of coursing on publishing and promotion. To learn more about her books or her promotional services, visit http://www.amarketingexpert.com. To subscribe to her free ezine, send a blank email to: subscribe@booksbypen.com

All rights to this article belong to the author. You can find more of such articles at Writing 101.


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