Hi guys! Today’s awesome guest is going to be Lisa Lee, the fashion artist behind fashion icon “LIselle“. I met her at the STGCC where I bought a few lovely postcards from her. I’ve interviewed all manner of comic artists and writers but this is the first time I’ve met a fashion artist. XD
You can tell that she has quite the entrepreneur streak in her by the way she has successfully marketed her designs through fashion platforms like merchandising and licensing. So read on if you want to attain commercial success for your own art too! ^_^
Tell us about your journey as a fashion artist. How did you evolve from being an artist to a savvy entrepreneur?
It was back then 3 years ago, after my completion of my studies in UK, I started to venture back to M’sia to start up my fashion brand career, Liselle. Liselle is a feminine fashion character I depicted while I was studying in UK. From the surrounding and sentimental atmosphere in UK, I depicted Liselle and her lifestyle around her. During my exposure of Liselle, it started to caught attention from my professors and also others collaboration partners in UK.
And slowly these has led me to more opportunities of career development of Liselle and eventually turning her into a substantial fashion art brand. Through the process of developing and managing Liselle, I began to being exposed to many industrial professionals that has been there to guide and also influence in a way of how I should carry a great work with me. There I met a lot of different professionals, and involving with projects and events that has eventually engaged me to learn how the real industry is all about.
Why did you decide to become a fashion artist?
I decide to become a fashion artist because ever since young, my mom has put me on to many beautiful clothes, and I was always being curious how I can actually express my thoughts and feeling deep inside me of a clothing or dress. So I guess these nature of being a fashion artist eventually began a root to me.
I depicted Liselle when I was in UK, therefore, it can be observe my inspiration truly derive from the atmosphere and surrounding that has been influencing my artwork of Liselle.The coming years, I will travel to Vienna and Paris to continue my second series as again, a great atmosphere is good for originality.
What made you decide to brand Liselle as a viable marketing tool?
I still remember how my professor used to tell me “What do you want to do with that beautiful artwork of yours,..think again.”There’s when I realized, to express a good artwork needed more than just plain depicting it. There’s a long journey I see in front. Today, Liselle artwork is for licensing business, Liselle is a platform for fashion event and show and also for merchandising product application.
What are some challenges that you met while developing Liselle?
People. In Malaysia, it’s always a challenge when you start to do something people never really tried. But my greatest challenge is how I continuously believe and influence people around me that a fashion artist can be more than that if you believe in what you are creating. From a fashion artist to organizing, managing, event planning and communication,-it’s all a package if you want to do something real to you. And now, I have established my own company “Lisa Lee Creative” as a creative platform for me and Liselle.Lisa Lee Creative is a design company for me to run my design and creative business to corporate clients, manage and developing Liselle as my in house brand and also providing fashion workshops.
What are some of the most memorable moments you’ve experienced on your journey as a fashion artist?
Being really daring to challenge myself to make an event or idea come true. Many people might think I have experience in business or experiencing in managing an event as often you see me out there. But honestly and truthfully, everything is a first time. Initially, I do hesitate and scared deep down but I know if I don’t try, there’s no opportunity at all. There’s when I believe we do not need to do something with experience. Just do it if you want to, but you got to believe and find solutions. There’s where my tagline of Liselle came about –“Dare to Dream, Dare to Shine”.
What is the one golden advice that artists should remember if they want to establish themselves as professionals or make a career out of their art?
“Dare to Dream, Dare to Shine”
B-3-18, BBT One, Lebuh Batu Nilam 2, Bandar Bukit Tinggi, 41200, Klang, Malaysia.
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